Google AdWords to Allow Trademarks in Ad Text

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Google is issuing a significant update to its policy on Trademarks in AdWords ad text. Trademarks will now be allowed in ad text, in the U.S. only, under the following circumstances:

  • Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or the goods or services corresponding to the trademark term.
  • Ads which use the trademark in a nominative manner to refer to the trademark or its owner, specifically:
    • Resale of the trademarked goods or services: The advertiser’s site must sell (or clearly facilitate the sale of) the goods or services corresponding to a trademark term. The landing page of the ad must clearly demonstrate that a user is able to purchase the goods or services corresponding to a trademark from the advertiser.
    • Sale of components, replacement parts or compatible products corresponding to a trademark: The advertiser’s site must sell (or clearly facilitate the sale of) the components, replacement parts or compatible products relating to the goods or services of the trademark. The advertiser’s landing page must clearly demonstrate that a user is able to purchase the components, parts or compatible products corresponding to the trademark term from the advertiser.
    • Informational sites: The primary purpose of the advertiser’s site must be to provide non-competitive and informative details about the goods or services corresponding to the trademark term. Additionally, the advertiser may not sell or facilitate the sale of the goods or services of a competitor of the trademark owner.


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YouTube Surpasses 100M U.S. Viewers

Author: Quikclicks  //  Category: Online Marketing, Search Engine News, Technology

According to an email from comScore about their press release distributed on PR Newswire and posted on their website, YouTube has just surpassed 100 million U.S. viewers for the first time. Ironically, there was no online video with the announcement.

Nevertheless, this is big news. According to the January 2009 data release today by the comScore Video Metrix service, more than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. This means 76.8% of the total U.S. Internet audience viewed 14.8 billion online videos during the month.

That’s more people than watched Super Bowl XLIII on NBC!

According to comScore, the duration of the average online video was 3.5 minutes. This means that the average online video viewer watched 356 minutes of video in January — approximately 6 hours a month.

That’s more time than the Super Bowl pre-game, game and post-game coverage combined — including the half-time show!

Leading the way was YouTube. You remember them. The video sharing site that Google acquired for $1.65 billion back in the fall of 2006.

100.9 million viewers watched 6.3 billion videos on YouTube.com in January — 62.6 videos per viewer that month. That’s makes YouTube the top U.S. video property. YouTube.com also accounted for more than 99% of the 6.4 billion videos viewed at Google Sites. This means the number of videos viewed at Google Video is now round off error.

And Yahoo! Video, which began as a video search engine, was launched in February 2008 with a new focus on Yahoo-hosted video only. In other words, it became a video sharing site — like YouTube.

So, I think it’s time to declare that video search engines are dead. They were killed by their siblings, video sharing sites. Even MySpace, which ranks second with 473 million videos viewed in January, is a video sharing site.

Since neither YouTube nor MySpace crawl the video on your website or blog, I think it is also time to declare that video search engine optimization is dead. You might still want to optimize your videos for YouTube, but if you don’t upload them to YouTube, they will never be found in a YouTube search.

And YouTube search is just one of many ways that people discover videos on YouTube. I talked about this at SES London 2009 — Li Evans of Key Relevance interviewed me about this surprising outcome afterwords. Check out the video interview below.

Greg Jarboe of SEO-PR discusses YouTube and Video Marketing


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Google News Gets AdWords

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Search advertising has come to Google News. Type in a query and you’ll see sponsored links running along the right side just like you do in “regular” Google.

Here’s a search for coffee on Google News:

googlenewsads0209.jpg

Google began testing ads on a variety of its web properties last November
. The testing of ads then in Google News was for “search refinements.” In other words, if you searched for a term on the main Google site and then clicked “News,” that’s a search refinement.

Google also rolled out sponsored videos to YouTube last November.


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SearchMe Visual Search Engine Beta

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News, Technology, Web News

What happens when you make paid search ads both relevant and visual? Searchme, the search engine startup which presents results as a stack of full-page previews that you can flip through, is hoping to find out with the beta launch of AdView. Its first foray into advertising, AdView is SearchMe’s version of AdWords, except that instead of selling of paid text links it will be interspersing into its results clickable previews of entire Webpages, videos, or other visual advertising.

If you are an advertiser and want to try it out, SearchMe is giving a free trial to the first 500 companies or individuals that sign up here. That’s right, you get to run a free ad campaign on SearchMe for 30 days.

To see how this works, search for “Ralph Lauren” and if you flip through to the third result, it will be an ad that shows a landing page for its fall collection. In other words, the Website becomes the ad itself. This approach is similar to what StumbleUpon does, with ads placed in every 20 or so Stumbles. But the ad unit can also be a YouTube video which can be played without leaving SearchMe. For instance, check out the third result when you search for “Mac” (SearchMe inserted one of the “I’m a Mac, I’m a PC” ads for demonstration purposes).

This could potentially be a very effective form of advertising. It is almost like a magazine ad where the ad is a Website. Advertisers who create visually appealing landing pages I suspect will do better. And it is also a potentially powerful way to target video ads, combining keyword targeting with a TV-like viewing experience. (Check out SearchMe’s own video commercial embedded below, which it plans to run as a TV spot)

SearchMe is not huge by any means, but it provides a nice sandbox to experiment with new types of advertising. Quantcast shows some decent growth over the past six months to about 3 million visitors in the U.S. That is certainly large enough to test the ROI for visual paid search. And its organic growth suggests that the idea could catch on. Certainly, it doesn’t hurt that Apple is training consumers to become comfortbale with the page-flipping metaphor. One of the key features of its just-released version of the Safari browser is a similar Coverflow-like treatment of bookmarked pages and browsing history.


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Yahoo unveils Behavioral Targeting Features Ads

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads.

  1. Search Retargeting for Display Ads — lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be served a display ad for footwear elsewhere on Yahoo’s network.
  2. Enhanced Retargeting for Display Ads — allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site. Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO-JFK, and serve them a personalized offer for that specific flight when they visit a page within the Yahoo Network.
  3. Enhanced Targeting for Search Ads — adds capabilities for Sponsored Search and Content Match ads, including ad scheduling and demographic targeting within search. New features are designed to extend the advertiser’s control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and what age and gender they’d like to reach (demographic). Advertisers will be able to vary their bids for different segments in order to increase their ability to reach the desired audience.


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Google AdWords New Tutorial Videos

Author: Quikclicks  //  Category: Online Marketing, SEO

Google AdWords has added four new videos to help you navigate their display ad builder. In addition to the previous two vids, the topics now cover:

  • How to access the feature in AdWords
  • How to search for the display ad templates that are right for you
  • How to create an ad
  • How to create an ad with no images required
  • How to copy ads across ad groups
  • Full product tutorial


You can check out the videos here
.


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Comprehensive Google Analytics Guide

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Bryan Eisenberg has published a comprehensive Google Analytics guide on his company’s blog. It consists of links to some of the best information about Google Analytics out there, from Google itself to various online marketing blogs.

The post also contains videos as well as links to, well, more videos. From initial setup and goal setting to internal search and campaign tracking, Eisenberg covers the bases.

Check out the Missing Google Analytics Manual here.


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8 SEO Tips from Google News

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Online news publishers will want to take note of eight tips that Google News is offering to help them better index your site. Here they are:

  1. Keep the article body clean – keeping the content close to the title in the html and not breaking it up with a bunch of tags and other code will make it more likely that the correct content gets indexed
  2. Make sure article URLs are permanent and unique
  3. Take advantage of stock tickers in Sitemaps
  4. Check your encoding – make sure it’s consistent and uniform
  5. Make your article publication dates explicit
  6. Keep original content separate from press releases
  7. Format your images properly – use large images (JPEGs are crawled better) with “reasonable” aspect rations as well as descriptive captions.
  8. Article Titles in Google News – be sure to have the title in both the title tag and as the headline of the page


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SearchWiki For Google Adwords

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Search Engine Roundtable and Webmaster World have started a discussion of Google’s testing of a SearchWiki for AdWords. The addition would give users the ability to push certain paid ads down similar to what they are offering for organic search results.

Following those two amusing comments the gates opened and all sorts of rumors and thoughts of gaming AdWords. If Google were to use any of this as feedback it is obvious gaming would run rampant and not the 1% one Sphinner suggests. AdWords is too big of a game and too important to major online advertisers for it to be open to such manipulation.

Interestingly Google has yet to enter into the fray.


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New Google ‘Conversion Room’ Blog

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News, Web Design

Google has launched a new blog that is dedicated to improving conversions. Dubbed the “Conversion Room,” the new blog is run by European Googlers. In addition to providing tips that are useful to a global audience, the Conversion Room will highlight events taking place in Europe.

So far, the blog offers tips on keywords and the most recent post talks about installing site search and tracking the results.


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