WooRank is a brand new service designed to let website publishers and marketers evaluate the SEO-friendliness and other aspects of their Web sites on the fly, free of charge. If this reminds you of what HubSpot built with its Website Grader tool, it’s because the concept is extremely similar.

WooRank evaluates Web sites based on 50 criteria in an automated fashion, free of charge, and provides helpful SEO and other tips. A premium version will be offered in about 3 months: for a yet-to-be-determined fee, publishers and marketers will then be able to screen Web sites based on up to 120 pre-defined critera, get served more personalized tips as well as references to online tools that they can use to increase the findability and performance of their Web sites.

Update: site seems to be down or at least terribly slow due to our coverage, so hang in there.

Update 2: seems to be back and more stable now

I gave the tool a spin and generated a report for techcrunch.com – turns out we’re worthy of a WooRank of 82.4. While I have absolutely no idea what that means exactly, according to these statistics we’re well above the average. In the overall ranking, we even made the top 50, ahead of sites like the Apple Store, MySpace, ESPN.com and NYTimes.com (take that, New York Times, we haz bigger WooRankz!).

Apparently, we need to work on our headings, immage attribution tags, meta description and keywords, XML sitemap(s) and other aspects like Web standards compliance. We score pretty well on content (number of indexed pages), off-site SEO (particularly on the social media level) and website usability and load time.

Frankly, that’s a lot of valuable information available free of charge, so I’ll be curious to know in a couple of months how WooRank will try to entice people to pay for more detailed information and improvement tips.

WooRank was built by fellow Belgians, namely digital marketer Jean Derély of BetaGroup and the founders of interactive agency 1MD.be. Since soft-launching the service a couple of days ago, 27,000 reports have already been generated by some 7,500 visitors.

For more online tools, check out Website Grader but also HitTail and LotusJump.

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Mozilla Labs, Mozilla’s innovation group, has developed a new open-source, experimental email and communication platform called Raindrop. Mozilla says that Raindrop was built to be focused on highlighting and breaking out personal conversations, making it easier for you to see all of your conversations in one client. It is designed to “bubble up” the important conversations from your messages

According to the site, Raindrop “is an effort that starts by trying to understand today’s web of conversations, and aims to design an interface that helps people get a handle on their digital world.” Still in prototype form, the platform is very young but it aims categorize messages and then separate the personal messages from bulk messages, so you know what to respond to vs. just noting a communication. So Raindrop will import all of your email, but break out your personalized email from your mailing list emails and will portray the personal emails higher on the page. Raindrop will also separate direct messages and @replies from your stream, acting like a Twitter client And you’ll be able to Tweet from the platform and pull in RSS feeds.

I briefly spoke with one of Raindrop’s lead engineer’s and the CEO of Mozilla Messaging, David Ascher, who told me that in the future iterations the platform should include all types of messaging, including IM, Facebook, FriendFeed, YouTube and basically, any communication with an open API. And according to the site, content with in communications, such as links from YouTube or Flickr should be shown near or as part of the message, rather than in a separate tab. Ascher said that Raindrop doesn’t really aim to replace your Gmail account but add to it with an intelligent way to understand your communications. The application works on Firefox, Safari and Chrome.

Mozilla also wants to developers to build applications off of Raindrop and is releasing its API to help users customize their communications experiences. The back-end of the platform is a non-relational database (CouchDB) which was optimized for massive web interactions. The front-end, says Ascher, uses high-powered JavaScript libraries, modern CSS to give your best browser with the platform. Ascher told me that Raindrop is still very, very early stage but the platform will continue to evolve with time.

It takes page from social media messaging aggregation services like FriendFeed but with a strong focus in filtering. It will be interesting to see what two-way interactions the platform will feature and what content it eventually will bring in. Because its a modern communication system, it could compete with open communications platform Google Wave.

If you’re confused, take a look at the video. It explains the purpose of Raindrop pretty well.

Raindrop UX Design and Demo from Mozilla Messaging on Vimeo.

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As long as advertisers pay for clicks, there will be click fraud. And the more people combat it, the more sophisticated the attacks become to get around the defenses that advertisers, search engines, and others put in place. But a recent click fraud ring discovered by click-fraud monitoring service Anchor Intelligence suggests that the practice is evolving to a scale never seen before.

Anchor Intelligence identified a click fraud ring being run out of China which involved 200,000 different IP addresses and racked up more than $3 million worth of fraudulent clicks across 2,000 advertisers in a two-week period. That money was never paid out and the ring has now dissipated (or moved onto another scam), but who knows how long the ring was in operation before Anchor noticed. The operation was called DormRing1 because it was centered in dorms at technical universities in China such as the Shanghai Technology Institute.

“We have seen 200 fraud rings,” says Anchor VP Richard Sim, “and this one by far trumps them all. I think it is indicative of how sophisticated the click fraud is getting. We are seeing the sheer scale and size of these rings growing.”

Click fraud occurs when someone sets up a website, signs up with an ad network, and then clicks on the ads to generate ad revenues with false clicks. DormRing1 operated the same way, except it easily involved more than 1,000 people who set up more than 10,000 Websites to spread out the fraud. The image above depicts a portion of the ring, with each red dot representing a source of fraudulent clicks with similar digital signatures. (Anchor monitors such activity on behalf of advertising clients).

Spreading the click fraud out across thousands of sites makes it harder to detect, but it also requires a lot more people to perpetrate it. DormRing1 recruited student click fraud workers on Chinese social networks where and forums participants would post images of checks they were getting for their activities. One drummed up interest by talking about his plans to buy a car with the proceeds. Just like with any criminal organization, people at the lower rungs had to do a lot of grunt work to move up the ladder of trust and money. A briefing paper provided by Anchor describes the operation:

These social networks involve a complex set of user access levels. The baseline entrance level is only available by invitation; access to sensitive information is restricted solely to those users who have attained the highest levels. Users with the uppermost levels of access are able to purchase root kits to engage in fraudulent activity and contract out phases of their fraud operations to a large network of willing participants. Users reach higher levels of access in one of two ways: either through a vouching system or by proving themselves as valuable contributors to the network through the provision of some ground level of services (e.g. contracting to create hundreds of accounts on various websites).

DormRing1 was able to use these exclusive social networks to create a division of labor in which all participants at the highest levels shared in a percentage of profits from an operation. The students involved in the ring each set up dozens of bare-bones websites, and successfully registered them with multiple ad networks. The students then hired the services of several botnet controllers to systematically click on ad links that were displayed on these sites. For each ad click, the publisher made a percentage of what the advertiser paid for that click. Through this network, the perpetrators were able to contract money mules (i.e. people with US addresses to which checks can be sent), traffic generators / botnet herders, website template developers, and a host of other service providers. After monetizing these fake websites via fraudulent ad clicks, the perpetrators then wired money to their various contractors.

Remember, we only know these details because DormRing1 was stopped. But nobody was arrested. The advertisers just stopped making payments to the fraudulent Websites. You can be pretty sure that DormRing2 is already up and running.

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If you’re not familiar, Google Wave is a collaborative tool that features real-time features. They’re still working on features, including group definitions, draft mode and permissions.

Those who can expect an invite are developers who participated in an earlier preview, the first people to sign up for invites and select Google Apps customers.

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There’s no question about it: Google is great at search, and its huge lead over competitors is well deserved. But the site’s spartan design can sometimes leave something to be desired — sure, the company gradually makes tweaks to it, but we haven’t seen many radical changes in a very long time. Now WebMynd, a Y Combinator startup that launched back in early 2008, is looking to help spur the search giant to make itself a little better, or at least give it a few ideas to help. Tonight, WebMynd is launching a contest appropriately called RedesignGoogle.com that invites designers from around the world to give Google a makeover.

WebMynd has posted all the details details on its blog, but here’s the gist of it: designers are invited to revamp Google using any CSS modifications they’d like. The contest starts accepting submissions today, and will run through November 1. Then, a number of judges (which include Y Combinator’s Paul Graham, the WebMynd team and — full disclosure — myself) will pick the best designs. The winners will take home a brand new MacBook Air.

The nice thing about the contest is that it isn’t purely theoretical — you’ll actually be able to start using the new design in your browser, using a stripped down version of WebMynd’s browser plugin. The Plugin, which launched back in March, gives users the ability to customize their search experience and includes a number of other features, like a comprehensive browsing history (advanced features won’t be enabled by default on the streamlined contest plugin, but users will be able to turn them on).

Here is an early submission to the contest. You can see a full gallery here.

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Google has acquired reCAPTCHA, an open source technology that provides CAPTCHAs to prevent spam and fraud. Captchas are those security questions you find on Web sites that require you to decipher and type words or numbers and detects whether the user is a human.

Here’s what Google wrote in a blog post about the announcement:

CAPTCHAs are designed to allow humans in but prevent malicious programs from scalping tickets or obtain millions of email accounts for spamming. But there’s a twist — the words in many of the CAPTCHAs provided by reCAPTCHA come from scanned archival newspapers and old books. Computers find it hard to recognize these words because the ink and paper have degraded over time, but by typing them in as a CAPTCHA, crowds teach computers to read the scanned text.

Google says that reCAPTCHA’s technology improves the process that converts scanned images into plain text, known as Optical Character Recognition (OCR). It sounds like Google will be using the technology to power massive scanning projects for Google Books and Google News Archive Search as well as for fraud and spam prevention.

In May, the New York Times reported that Google was developing their own type of captcha and also took notice of the potential of reCAPTCHA’s technology. Sounds like Google found it more effective to acquire reCAPTCHA’s technology instead of reinventing the wheel.

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Recently they’ve decided that solar power isn’t efficient enough. Well spotted, Google! They must have Binged it. Of course, they’re no stranger to the green. They’ve got millions invested in renewable energy, two solar power firms in particular (eSolar and BrightSolar), but they’re also calling for backup from the government and other major investors.

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Much of Srivastava’s advice is your basic SEO tips that you would apply for Google or Yahoo! But for you beginners out there, drill these SEO principles into your head:

• Develop great, original content (including well-implemented keywords) directed toward your intended audience
• Use well-architected code in your webpages (including images and Sitemaps) so that users’ web browsers and search engine crawlers can read the content you want indexed)
• Earn several, high-quality, authoritative inbound links

Bing has a Webmaster Center, similar to Google’s Webmaster Central. Use it to help Bing index your site and improve your results even further. Here are tips for using Bing’s Webmaster Center:

• Review the Bing official guidelines for successful indexing document for various recommendations on technical and content issues as well as known problems that can affect your site’s rank
• Visit the Webmaster Center blog to keep up with the latest information from the team (you can even subscribe to our blog’s RSS feed to automate this process)
• Register all of your websites with Bing Webmaster Center tools, where you can use our tools to see all sorts of data to your website pertinent to webmasters
• Participate in our Webmaster Center user forums to ask questions and provide us with feedback

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According to CNET, the bill would allow the White House to declare cybersecurity emergencies. It also allows the government to choose which internet companies they deem “critical.” These companies would then be subject to regulations surrounding hiring employees, information that would need to be disclosed and when the government could take over their network.

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Use a site that looks up the IP address of a domain such as IP-Address.com. Then plug the IP address into Bing, preceded with “ip:”.

To try it out, I used a local tv site, WRAL.com. Their IP is 216.27.85.170. You can see other sites share the same IP. (The sites are associated with sites that the parent company of WRAL.com owns.)

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