02
Feb
Google AdWords Launches New Traffic Model for Ad Planner
Author: Quikclicks // Category: Online Marketing, SEO, Search Engine NewsLast year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they’ve AdWords.blogspot.com/2009/01/new-year-new-Traffic-model-for-ad.html”>updated their Traffic models to improve planning.
Here are the updates:
- Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
- Changed Unique Visitors to Unique Visitors (users) so it’s clearer that you’re reviewing estimated numbers of real world visitors.
- Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site’s profile page so users will have a more comprehensive view of how a specific site can support their media planning.
- Added country demographics for Australia, Brazil, Japan, and Switzerland, which brings the demographics total to ten countries
- Created Pre-defined Audiences that represent commonly used audiences. Uers can experiment with various criteria without having to manually select them.
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