SearchMe Visual Search Engine Beta

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News, Technology, Web News

What happens when you make paid search ads both relevant and visual? Searchme, the search engine startup which presents results as a stack of full-page previews that you can flip through, is hoping to find out with the beta launch of AdView. Its first foray into advertising, AdView is SearchMe’s version of AdWords, except that instead of selling of paid text links it will be interspersing into its results clickable previews of entire Webpages, videos, or other visual advertising.

If you are an advertiser and want to try it out, SearchMe is giving a free trial to the first 500 companies or individuals that sign up here. That’s right, you get to run a free ad campaign on SearchMe for 30 days.

To see how this works, search for “Ralph Lauren” and if you flip through to the third result, it will be an ad that shows a landing page for its fall collection. In other words, the Website becomes the ad itself. This approach is similar to what StumbleUpon does, with ads placed in every 20 or so Stumbles. But the ad unit can also be a YouTube video which can be played without leaving SearchMe. For instance, check out the third result when you search for “Mac” (SearchMe inserted one of the “I’m a Mac, I’m a PC” ads for demonstration purposes).

This could potentially be a very effective form of advertising. It is almost like a magazine ad where the ad is a Website. Advertisers who create visually appealing landing pages I suspect will do better. And it is also a potentially powerful way to target video ads, combining keyword targeting with a TV-like viewing experience. (Check out SearchMe’s own video commercial embedded below, which it plans to run as a TV spot)

SearchMe is not huge by any means, but it provides a nice sandbox to experiment with new types of advertising. Quantcast shows some decent growth over the past six months to about 3 million visitors in the U.S. That is certainly large enough to test the ROI for visual paid search. And its organic growth suggests that the idea could catch on. Certainly, it doesn’t hurt that Apple is training consumers to become comfortbale with the page-flipping metaphor. One of the key features of its just-released version of the Safari browser is a similar Coverflow-like treatment of bookmarked pages and browsing history.


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Yahoo unveils Behavioral Targeting Features Ads

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads.

  1. Search Retargeting for Display Ads — lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be served a display ad for footwear elsewhere on Yahoo’s network.
  2. Enhanced Retargeting for Display Ads — allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site. Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO-JFK, and serve them a personalized offer for that specific flight when they visit a page within the Yahoo Network.
  3. Enhanced Targeting for Search Ads — adds capabilities for Sponsored Search and Content Match ads, including ad scheduling and demographic targeting within search. New features are designed to extend the advertiser’s control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and what age and gender they’d like to reach (demographic). Advertisers will be able to vary their bids for different segments in order to increase their ability to reach the desired audience.


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Google AdWords New Tutorial Videos

Author: Quikclicks  //  Category: Online Marketing, SEO

Google AdWords has added four new videos to help you navigate their display ad builder. In addition to the previous two vids, the topics now cover:

  • How to access the feature in AdWords
  • How to search for the display ad templates that are right for you
  • How to create an ad
  • How to create an ad with no images required
  • How to copy ads across ad groups
  • Full product tutorial


You can check out the videos here
.


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Facebook no.1 for online photo sharing?

Author: Quikclicks  //  Category: Technology, Web News

If Facebook has one standout application it has to be Photos. Measured on its own, it is the largest photo site on the Web. A full 69 percent of Facebook’s monthly visitors worldwide either look at or upload photos, based on comScore data. And more than 10 billion photos have been uploaded to the site.

And it’s been pulling away from its competitors. As can be seen in the comScore chart above, as recently as last September the top three photo sites in the U.S. were running neck-and-neck, with Facebook Photos at 23.9 million unique visitors, followed by Photobucket at 21.3 million uniques, and Flickr at 19.5 million uniques. But by January, the number of monthly U.S. visitors going to Facebook Photos shot up 41 percent to 33.6 million. Meanwhile, Photobucket is up only 7 percent to 22.8 million, while Flickr is up 12 percent to 21.9 million. (Picasa is a distant fourth in the U.S. with 8.1 million).

In other words, Facebook increased the gap between its closest competitor (Photobucket in the U.S.) from 2.6 million monthly unique visitors to 10.8 million. On a worldwide basis, the gap between Facebook Photos and Flickr (which is the No. 2 site globally, and looks like it is about to pass Photobucket in the U.S.) went from 41.2 million unique monthly visitors in September to 87 million in December (the most recent data available, see chart below).

What accounts for Facebook’s advantage in the photo department? The biggest factor is simply that it is the default photo feature of the largest social network in the world. And of all the viral loops that Facebook benefits from, its Photos app might have the largest viral loop of all built into it. Whenever one of your friends tags a photo with your name, you get an email. This single feature turns a solitary chore—tagging and organizing photos—into a powerful form of communication that connects people through activities they’ve done in the past in an immediate, visual way. I would not be surprised if people click back through to Facebook from those photo notifications at a higher rate than from any other notification, including private messages.

But the tagging feature has been part of Facebook Photos for a long time. What happened in September to accelerate growth? That is when a Facebook redesign went into effect which added a Photos tab on everyone’s personal homepage.

(The chart above shows U.S. visitors through January. The chart below shows international visitors through December, with 153.3 million unique visitors for Facebook Photos, 66.7 million for Flickr, 45.5 million for Picasa and 42.7 million for Photobucket).


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Chrome on Mac

Author: Quikclicks  //  Category: Search Engine News

Google’s Mike Pikerton has posted the first screenshots of the Mac build of Google Chrome.

Apparently things are coming along nicely, with tabs now able to properly render web pages.

Mike comments that there is still a “very very long way to go” and a release date is still impossible to predict, although a July release date has been hinted at previously.

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Google Street View Wins Privacy Suit

Author: Quikclicks  //  Category: Search Engine News, Technology

Last year a Pittsburgh couple sued Google because they deemed Street View of their house a violation of their privacy. Now, the judge in the case disagrees with the couple.

As many have pointed out, their case has actually brought more attention to their home. Also, the couple says Street View devalued their home, a claim that would be hard to prove. In the past year, many have seen their home’s value decline, but it’s due to the economy and mortgage crisis, not Google Street View.


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Comprehensive Google Analytics Guide

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Bryan Eisenberg has published a comprehensive Google Analytics guide on his company’s blog. It consists of links to some of the best information about Google Analytics out there, from Google itself to various online marketing blogs.

The post also contains videos as well as links to, well, more videos. From initial setup and goal setting to internal search and campaign tracking, Eisenberg covers the bases.

Check out the Missing Google Analytics Manual here.


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Google Maps Now Shows more Results

Author: Quikclicks  //  Category: Search Engine News, Technology

Google now has updated Maps to show more than 10 results at a time.

Conduct a search now and see a bunch of tiny red dots all showing where results related to your search are located. I love this feature because it shows me all of the possibilities for what I’m searching for – in the location I’m searching for.

Before, if I did a search, it might show results scattered all around town, and I would have to click through tens or hundreds of results to see what’s available in a specific area of town.

Right now, this is only available for maps.google.com, but expect it to roll out to other mapping products in the future.

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8 SEO Tips from Google News

Author: Quikclicks  //  Category: Online Marketing, SEO, Search Engine News

Online news publishers will want to take note of eight tips that Google News is offering to help them better index your site. Here they are:

  1. Keep the article body clean – keeping the content close to the title in the html and not breaking it up with a bunch of tags and other code will make it more likely that the correct content gets indexed
  2. Make sure article URLs are permanent and unique
  3. Take advantage of stock tickers in Sitemaps
  4. Check your encoding – make sure it’s consistent and uniform
  5. Make your article publication dates explicit
  6. Keep original content separate from press releases
  7. Format your images properly – use large images (JPEGs are crawled better) with “reasonable” aspect rations as well as descriptive captions.
  8. Article Titles in Google News – be sure to have the title in both the title tag and as the headline of the page


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Facebook outdoes all Social Media Sites

Author: Quikclicks  //  Category: Online Marketing, SEO, Web News

Facebook was coming up on Blogger to steal its top spot among social media sites when measured by total unique visitors worldwide.

Now, it appears as though Facebook has finally done it. Data from comScore, which unfortunately goes only through December 2008, shows how Facebook’s visitors (221 million) basically matched Blogger’s (225.5 million) by the end of the year. That’s a gap of just 4.5 million versus the gap of 21 million that existed in November. Assuming Facebook’s upward trend continued in January (and Blogger’s remained flat), the social network sits on top of the roost now.

Facebook stands out from the others not only because it’s the most popular; it’s also the only one showing consistently healthy growth. Chris DeWolf in a recent interview with Charlie Rose said how he doesn’t expect Facebook to pass MySpace by 2010 in terms of U.S. unique visitors (as we’ve predicted in the past). But that prospect is still inching towards reality, as shown by the graph below.


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